Client: 1in6

Objective: Recognize that anyone—regardless of identity—can be a survivor of sexual abuse or assault.

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Creative approach: To encourage a more inclusive cultural conversation, we created a groundbreaking social experiment—asking five readers to read aloud different accounts of sexual trauma and then respond to those accounts, before introducing the reader to the survivor and ultimately capturing their surprise. We express our gratitude to the NFL and Viacom for funding this project, as well as the survivors for bravely sharing their stories and the readers for responding with such compassion.

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